Apple releases 8GB version of iPhone 5c, retires iPad 2

Apple halves storage in the entry-level iPhone 5c, but drops the price by only £40

Barry Collins
18 Mar 2014

Apple is attempting to boost sales of the iPhone 5c by slashing its storage, if not its price.

The new model of the iPhone 5c comes with a paltry 8GB of storage - half that of the previous base model - yet still bears a premium price tag of £429 SIM-free, only £40 less than the 16GB model (all prices in this article are inc VAT).

That's not enough memory for such a powerful device

At that price, it's still £65 more expensive than better specified rivals such as the 32GB HTC One, which can be bought SIM-free for £365 from third-party resellers on Amazon.

Some have questioned whether 8GB of storage is sufficient for a modern smartphone, with games such as FIFA 14 and Call of Duty Strike Team consuming more than 1GB of storage by themselves.

"That's not enough memory for such a powerful device," tweeted our colleagues from MacUser magazine.

"Is 8GB 5c a 'cloud phone'?" they added. "iCloud doesn’t store your photos or videos; iTunes can’t stream apps, magazines, TV or films. Always be swapping."

PC Pro's iPhone 5c review concluded that the phone was "too expensive to be a low-cost option", and the pricing of the new model does nothing to alter our opinion.

Apple is clearly hoping consumers take a different view. In January, Tim Cook admitted that demand for the iPhone 5c hadn't reached the sales levels Apple was expecting.

iPad reshuffle

Apple also reshuffled its iPad line-up. The iPad 2 is finally dead, while the iPad 4 with Retina display now starts at £329 for a 16GB model. That's only £10 more expensive than the latest iPad mini at £319.

The iPad Air remains the premium device in the tablet line-up, starting at £399 for 16GB of storage.

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