Iiyama ProLite E2710HDSD review

A big display for sensible money and good image quality to boot: a great budget monitor

Price when reviewed 

Heave the Iiyama from its packaging and its budget heritage is obvious. Cheap-feeling plastics abound, and the wobbly stand doesn’t inspire a great deal of confidence.

Delta E

Delta E is a figure that represents the difference between the desired colour and the colour displayed onscreen. Below 1.0 is indistinguishable to the human eye; an experienced viewer may notice differences around 3-4. We measure Delta E with a colorimeter before and after calibration.

You’re unlikely to find yourself any more impressed by the OSD. There’s nothing wrong with the range of options, but the controls on the display’s edge are horribly fiddly.

It’s just as well, then, you won’t have to do much fiddling to get the E2710HDSD looking its best. The worst you can say about it is the brightness is set far too high by default. Clocking up 370cd/m2 brightness is impressive, but you’ll want to dial it down for comfort’s sake.

It’s surprisingly capable when it comes to image quality, though. In our technical tests, and with no adjustment at all, it achieved an average Delta E colour difference score of only 2.1, which is very impressive indeed.

Iiyama ProLite E2710HDSD

Our subjective tests confirmed this. Colours were fairly neutral, with only a slight yellowish tinge evident across our test images, and good black levels rounded things off. It struggled to decipher the myriad vibrant shades of green and blue in our Blu-ray of Avatar, but it still fared better than most budget monitors equipped with TN panels.

Turn your attention to games and you’ll find the Iiyama is equally impressive. There’s no smearing and the average input lag of 24ms is pleasingly low. In fact, the only let-down is an ugly halo of backlight bleed along the panel’s top edge.

The features list is nothing out of the ordinary. There are single DVI and D-SUB inputs at the rear, a feeble pair of speakers, and a two-port USB hub.

But for only £200 exc VAT, the Iiyama ProLite E2710HDSD is a bargain. The combination of its large size, good image quality and a handful of useful features make it a worthy award winner.

Price when reviewed 
235(£200 exc VAT)


Image quality 4

Main specifications

Screen size 27.0in
Aspect ratio 16:9
Resolution 1920 x 1080
Screen brightness 400cd/m2
Pixel response time 5ms
Contrast ratio 1,000:1
Dynamic contrast ratio 20,000:1
Pixel pitch 0.311mm
Horizontal viewing angle 170 degrees
Vertical viewing angle 160 degrees
Speaker type 2
Speaker power ouput 2W
TV tuner no
TV tuner type N/A


DVI inputs 1
VGA inputs 1
HDMI inputs 0
DisplayPort inputs 0
Scart inputs 0
HDCP support yes
Upstream USB ports 1
USB ports (downstream) 2
3.5mm audio input jacks 1
Headphone output no
Other audio connectors N/A

Accessories supplied

Other cables supplied VGA

Power consumption

Peak power consumption 44W
Idle power consumption 24W

Image adjustments

Brightness control? yes
Contrast control? yes
Colour temperature settings Cool, Normal, Warm, sRG, User
Extra adjustments Picture modes (Text, Standard, Game, Sports), Eco mode, dynamic contrast, overdrive, OSD position, OSD time-out, manual image adjust, reset, signal select (auto/off)


Forward tilt angle 20 degrees
Backward tilt angle -3 degrees
Swivel angle 0 degrees
Height adjustment 0mm
Pivot (portrait) mode? no
Bezel width 24mm


Dimensions 644 x 263 x 508mm (WDH)
Weight 8.800kg

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