I'm a Mac... and I'm also a PC
The vast majority of Mac owners also own a PC, new research reveals
More than eight out of ten Mac owners also own a PC, according to a new piece of research.
The NPD survey found that 12% of US computer-owning households have a Mac. However, 85% of those also own a Windows PC, suggesting that the Mac/PC divide is nowhere near as clear cut as both Apple and Microsoft suggest.
Apple's "I'm a Mac" advertising campaign pokes fun at Windows PC owners, portraying them as middle-aged nerds compared to the suave, young Mac owner. Now it appears the company has been taking the rise out of the majority of its own customers.
Mac owners are also far more likely to have multiple computers in the house. Two thirds of Mac owners have three or more computers in the home, while only 29% of PC owners have two or more PCs.
"While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households," explains Stephen Baker, NPD's vice president of industry analysis. "With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases."