Amazon to launch tablet "in second half of the year"

Colour tablet to lead to Kindle price cut, claims reports

Barry Collins
3 May 2011

Amazon looks set to launch a tablet device later this year, according to industry sources.

The online retailer - which has enjoyed considerable success with its Kindle eBook readers - has placed an order for millions of touchscreens, according to a report on DigiTimes. The screens will reportedly use Fringe Field Switching (FFS) technology, which offers wide viewing angles and a broad colour gamut.

Amazon reportedly expects to ship up to 800,000 devices a month, according to the report.

Last month, sources within the publishing industry told PC Pro that Amazon was working on a colour version of the Kindle, based on Google's Android operating system. It's not clear whether this is the same device or a separate development altogether.

However, DigiTimes suggests that Amazon will position the tablet as a premium device, while making the Kindle even cheaper. "Amazon internally plans to reduce Kindle's market price to attract consumer demand from the education and consumer market, while will push [sic] the tablet PC using its advantage in software and content resources to challenge the iPad 2," the report claims.

Amazon was unavailable for comment at the time of publication.

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