Amazon Appstore heads to UK, will Kindle Fire follow?

Summer launch for Amazon Appstore in the UK a year after US launch

Nicole Kobie
21 Jun 2012

Amazon's Appstore will finally arrive in the UK this summer, a year after it launched in the US.

Amazon is already taking app submissions for the international version of its app store, which will open in the UK, Germany, France, Italy and Spain this summer, with more locations planned in the future.

"We’re excited to open the door to even more opportunity by expanding app sales outside the US," said Jim Adkins, vice president of the Amazon Appstore. "We see tremendous potential for current developers in our distribution program to grow with the international expansion. We also encourage new developers to join and participate in the platform’s growth.”

The American version of the Appstore has "tens of thousands" of apps and games, Amazon said. The US store sells Amazon apps for devices running the Google OS, including its own Kindle Fire, which has yet to launch in the UK.

The overseas extension of the Appstore suggests Amazon is planning to sell the Fire overseas. While reports have long suggested that's in the works, Amazon hasn't said the Fire will arrive alongside the store, if at all.

While the Appstore will make it easier to push games and apps to the Android tablet, Amazon will also have to reach licensing deals with movie and TV content providers in each country. The Fire initially sold well in the US, letting it grab the second-best selling tablet spot at the end of last year, but sales have tapered off this year, according to analyst firm IDC.

Developer details

Developers already selling via the American store will have their apps made for sale internationally by default, but can change settings if they don't want to sell to a specific country.

Amazon has also tweaked how it pays developers. Previously, it paid 70% of sales price or 20% of list price, whichever was greater. It will now simply pay 70% of the app's list price, the same model for its in-app purchases.

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