Chromebooks are "fastest growing" part of PC market

NPD Group says as many as 25% of budget laptops sold in the US are Chromebooks

12 Jul 2013

Chromebooks are the fastest growing segment of the US PC market, despite the PC suffering its longest decline ever, analysts have said.

Chromebooks have grabbed between 20% and 25% of the US market for budget laptops, those priced less than $300 - and that market is expected to grow 10% this year, analyst firm NPD Group told Bloomberg.

"While we were sceptical initially, I think Chromebooks definitely have found a niche in the marketplace," Stephen Baker, an analyst at NPD, told the publication. "The entire computing ecosystem is undergoing some radical change, and I think Google has its part in that change."

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A week with Chrome OS

Chromebooks still have a small share overall, between 4% and 5% in the first quarter, according to Gartner. That's an improvement on their less than 2% share in the first quarter of 2012. Plus, the sales gains come at a time when sales are sliding for PCs as a whole, with shipments falling for the fifth consecutive quarter.

Google has previously claimed the devices were selling well, saying last year that one in ten laptops sold at PC World in the US was a Chromebook.

However, analytics firm Net Applications said Chrome OS has yet to grab any significant browsing market share.

Both Samsung and Acer have sold Chromebooks since their launch in 2011, while HP released its Pavilion 14 Chromebook earlier this year and Google unveiled its high-end Pixel Chromebook last year.

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