Amazon Prime’s new music feature adds appeal to the service
Amazon has just brought Prime Music to the UK, and it will be free for Amazon Prime subscribers. Included as part of Amazon’s £79-per-year Prime subscription, Prime Music will cost at least £50 a year less than Apple Music or Spotify, and will offer all the other benefits that make up the Prime membership.
The service will be available on existing Amazon products, and Prime subscribers can listen now on their web browser, or by updating their iOS or Android app. Those without Prime can sample the new service by signing up to a 30-day free trial.
What do you get?
Originally launched in the US last year, Amazon Prime Music gives subscribers access to around one million songs and hundreds of curated Prime Playlists. As is the case with Apple Music and Spotify, Prime Music offers a range of human-curated playlists, and also supports offline playback – allowing you to listen to tracks without an internet connection.
In addition, Amazon’s new Mix Prime feature creates playlists using your existing library and Prime’s catalogue, so users can discover new music alongside their favourite songs. A track-recommendation service is included in the app too, but UK users will have to wait for Prime Stations – algorithm-driven radio stations that make up the US offering.
Should you cancel your Apple Music or Spotify subscription?
Amazon Prime Music features a paltry one million songs compared to Apple Music and Spotify’s 30 million-plus tracks, so it won’t appeal to more discerning music fans. Many household names are missing, such as Elton John, Pink Floyd and Adele, and it lacks the exclusive content provided by Apple and Spotify’s services. However, it’s clear Prime Music is designed to strengthen Amazon’s Prime subscription, rather than challenge standalone streaming services.
Prime Music could therefore become the music service of choice for existing Prime subscribers – but, in addition, it also represents another reason for folk to sign up to Amazon Prime in the first place. For only £79 per year, Prime subscribers already benefit from services such as Prime Instant Video, unlimited one-day delivery, access to the Kindle Owner’s Lending Library and Amazon Cloud Drive. Throw in Prime Music and the ability to take advantage of Amazon Prime Day, and Amazon is offering a generous bundle for less than £7 a month.
“UK customers loved it when we added Prime Instant Video and unlimited photo storage to Prime last year, on top of Unlimited One-Day Delivery on millions of items and access to over 800,000 Kindle titles to borrow,” said Christopher North, managing director at Amazon UK. “Prime Music is the latest great addition for our UK Prime members and we think they’re going to love it.”