Your Morrisons shop could be coming to you from Amazon

Morrisons supermarket is to supply fresh and frozen produce for Amazon’s Prime Now and Amazon Pantry services, in a move that will allow the online retailer to expand the options of what it can deliver to customers.

The service, which will be available later this year, means that Amazon will be able to deliver fresh food for the first time as well as the household staples it currently ships as part of Amazon Pantry.

Amazon Pantry is a store space on Amazon, which allows Prime members to shop for groceries and household products in everyday package sizes, rather than huge boxes. Customers fill a “virtual box” of items, which are then delivered for a £2.99 delivery fee. Goods will also be available via the Amazon Prime Now one-hour delivery service, where available.

At present, Morrisons has a 25-year deal with Ocado to run its own delivery service. However, it’s not thought that this deal is likely to be replaced by Amazon. Instead, the company will use Amazon as an additional channel.

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for the first time

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