Few things are truly revolutionary in this world, but Apple’s iPhone is certainly one of them. Ten years ago today, then Apple CEO Steve Jobs unveiled his company’s first mobile phone – the iPhone.
That first model, which released on 29 June of the same year, didn’t actually set the world alight – that came with the iPhone 3G and the introduction of the App Store the following year – but it set the wheels in motion for the smartphones we have today. Understandably, Apple wants you to know just how radical its invention has been and how it has shaped the mobile market ever since.
In a press release, released the day before iPhone’s tenth anniversary, Apple CEO Tim Cook highlights just how the iPhone has and is “redefining the way we communicate, entertain, work and live”. He also teases that “the best is yet to come” for the brand, although one would imagine that’s simply a marketing statement rather than a tease for a big iPhone reveal in 2017.
The past ten years for Apple’s mobile phone have been hugely significant for the company and, while the device’s innovations have slowed with each new generation of handset, it’s undeniable that the iPhone is still seen as the “gold standard” of smartphones.
“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged,” explains Apple’s senior VP of worldwide marketing, Phil Schiller, in Apple’s press release. “For many of us, iPhone has become the most essential device in our lives and we love it.”
“iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health. iPhone has become all of these things and more. And I believe we are just getting started.”
It’s more than likely that Apple won’t make much of a fuss about the iPhone’s tenth birthday celebrations until its official launch date of 29 June, but expect 2017 to be a big year for the iPhone. Not only is it likely we’ll see Apple push out a “10th-anniversary edition” handset (similar to the 20th-anniversary Macs), but I have a feeling Apple will also make significant strides towards fixing the iPhone 7’s foibles with the iPhone 7s/8.
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