This exec quit Apple Music and nobody knows why
Rogers joined the team when Apple bought Beats Music for $3 billion back in 2014 and was instrumental in the development of Music’s Beats 1 radio service. The Financial Times reports that his departure came as a surprise to those close to him, and Apple has confirmed that he’s moving on from the company to pastures new.
It’s unclear why he felt the need to leave, but his co-workers say he’s joining a European business in an unrelated industry.
While Apple Music now has over 11 million subscribers, the Beats1 service Rogers helped build has been criticised for not delivering on its promise of live and original radio. Rogers’ other innovation, Music’s Connect service, also seems a little barren despite Apple’s initial push to sell artist contribution through Music.
People are now asking what the fate of Apple Music will be, and questioning whether the service is now doomed without Rogers at the helm. In reality, it’s hard to believe Rogers holds the fate of Apple’s Music service in his hands alone. If Music was to fail it would do so thanks to the issues that cropped up in our review.
Another point of discussion is what’s caused Rogers to up and leave Music so suddenly, and how bad could it have been for him to completely leave the industry after 20 years?
Looking at his CV, Rogers had a rather accomplished career in the music industry. He started out as the founder of Beastieboys.com in 1993, moved on to work as vice president of Yahoo!’s music division in 2003 and then became CEO of Beats Music in 2013. Not bad. Now, at the height of his career, he’s at one of the largest tech companies in the world, so where can he go next?
Good question and, frankly, no one knows. Perhaps, after 20 years in one industry and at the top of his game, Rogers has quit because he just wants to do something else with his life – can you blame him?