Apple TV 4K is finally here — but is it too little, too late?

Apple has announced that it’s finally catching up with 2017’s TV streamers with the announcement of Apple TV 4K.

Apple TV 4K is finally here — but is it too little, too late?

Supporting 4K resolutions along with industry-standard HDR10 and Dolby Vision. If you’re unsure what all of this actually means, read our primer on what 4K really means.

Apple has brought in nice little touches for avid Apple TV users. All the films you’ve ever bought on iTunes will automatically be upgraded to 4K for no extra cost. Netflix and Amazon Prime TV will also be bringing their 4K HDR content to Apple TV.

Apple is also bringing live sports and TV to the Apple TV, with support from more than 25 different services.

Inside you’ll find the iPad Pro’s A10X fusion chip, providing 2x CPU performance and 4x GPU performance over last year’s model. This doesn’t quite equate to Nvidia Shield TV-levels of performance at 1080p or 4K, but it’s still impressive.

To help drive the point home about just how powerful this new tvOS-powered box is, Apple brought ThatGameCompany’s Jenova Chen on stage to unveil its brand-new game. Having developed the excellent Flower and Journey, Chen came to talk about Sky – a brand-new “socio-adventure game” that encourages exploration. In its simplest form, it’s a revamped version of Journey in which you fly through a world of clouds.

Hopefully we’ll get to see and hear more about ThatGameCompany’s title soon.

The Apple TV 4K starts at $179 (£139) for the 32GB model and $199 (£179) for the 64GB version. The standard Apple TV will now go down to $129 for the 32GB model. Apple TV 4K will release on 22 September 2017.

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