The rumours around Apple launching a new version of Apple TV next year are still circulating, but our hopes of seeing one unveiled at this year’s WWDC have been dashed.
According to The New York Times, two sources close to Apple and briefed on the project have claimed it won’t be appearing next week. No solid reason for the delay has been given, but the NYT states that “it wasn’t ready for prime time”. This doesn’t mean Apple TV has been scrapped entirely, however, only that its unveiling has been pushed back. It seems likely we’ll see it at Apple’s September press conference instead, where it’s also expected to unveil the iPhone 7.
It’s unclear whether Apple plans to talk about the rumoured Apple TVKit developer kit at WWDC. As far as we know, TVKit works in a similar fashion to HomeKit, ResearchKit and HealthKit, allowing developers to create applications that plug into Apple’s Apple TV ecosystem.
Apple TV certainly has a place in the Californian tech giant’s portfolio, having moved from being a “hobby” – as Steve Jobs once claimed it was – to generating $1 billion. And Apple TV is most definitely getting a revamp. The question is, when will we actually see it?
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