Apple is offering free coding classes at every single one of its European stores as part of EU Code Week. The move extends Apple’s current in-store education opportunities by providing at least one coding class each day at every store across the EU.
Apple is offering more than 2,000 sessions in total across all of its Apple Stores. Apple does already offer free in-store tutorials, primarily focused on how to use Apple products in different ways, but EU Code Week sees the number of these classes going through the roof.
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“Coding is a critical skill that gives people of all ages the chance to create and share their ideas with the world,” said Apple CEO Tim Cook in an associated press release. “Apple has long believed coding is the language of the future, and we’ve created a range of tools to make it fun and accessible for everyone. We’re thrilled to offer thousands of sessions in Apple stores for EU Code Week, and can’t wait to share our love for coding with young people and educators across Europe.”
Some of Apple’s coding events will also focus around the Sphero BOLT and helping kids understand how to program by instructing it to navigate through a maze. The idea is that, with Sphero’s help, Apple can be a gateway for kids and teens to learn the digital skills needed in the modern world.
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It’s also a beneficial initiative for Apple to take part in too. Not only does it appear to be helping Europeans learn crucial new skills, but it’s a way to promote its rich catalogue of existing classes to an audience who may have never known they existed. It also fits in rather nicely with Apple’s teaching and training resources aimed at kids, highlighting its Swift Playgrounds App and the Everyone Can Code curriculum.
Despite its name, EU Code Week runs from 6 to 21 October and is a volunteer-run event designed to get more people coding, especially children and teenagers. The initiative is backed by the European Commission and major tech companies like Apple, Google, Amazon and Facebook.
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