We haven’t heard that much from Faraday Future since CES, but new reports suggest the company has just hired Marco Mattiacci as its Global Chief Brand and Commercial Officer. While that name probably won’t ring a bell for some people, F1 fans will recognise Mattiacci as the ex-team principal for the Ferrari Formula One team.
Mattiacci was only in the role for eight months, but before that he was the president & CEO of Ferrari North America from 2010 to 2014, and the president & CEO of Ferrari Asia Pacific from 2006 until 2010 – and it’s in these roles that he made his name.
“Throughout my career, I have been a passionate believer in innovation and unique user experiences for customers,” said Mattiacci. “Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking. I look forward to the role I will play in developing a truly brave and innovative path forward for the industry.”
Poaching
Although the hire is interesting on its own, it’s also part of trend you’ll start to see more and more in the automotive industry. EV makers with lots of financial backing are starting to poach well respected car industry figures, while pioneering EV makers like Tesla are finding their staff lured away by more established car brands.
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