Amazon has, once again, slashed the prices of products in its Echo, Fire TV, Fire tablet and Paperwhite range ahead of Christmas.

Many of these items were heavily reduced during Black Friday 2017 but if you didn’t manage to pick up a bargain then (possibly because Black Friday fell before payday for many people in the UK), Amazon is giving you another chance to either treat yourself, or treat a loved one. The deals can be found on the second-generation Amazon Echo, the Echo Plus and Fire tablets and the full list of products, with discount and deal prices, are in the table below.
Scroll down to get the Amazon deals.
Product | Start date | Discount | Normal price | Deal price |
Amazon Echo Show | 13 December (midnight) | 35% | £199.99 | £129.99 |
Amazon Echo 2 | 13 December (midnight) | 22% | £89.99 | £69.99 |
Amazon Echo Plus | 13 December (midnight) | 21% | £139.99 | £109.99 |
Fire TV Stick | 13 December (midnight) | 25% | £39.99 | £29.99 |
Fire TV | 13 December (midnight) | 21% | £69.99 | £54.99 |
Amazon Fire 7 (8GB) | 13 December (midnight) | 30% | £49.99 | £34.99 |
Amazon Fire 7 (16GB) | 13 December (midnight) | 33% | £59.99 | £39.99 |
Amazon Fire 7 Kids Edition | 13 December (midnight) | 20% | £99.99 | £79.99 |
Amazon Fire 8 HD Kids | 13 December (midnight) | 23% | £129.99 | £99.99 |
Amazon Fire 8 HD | 13 December (midnight) | 38% | £79.99 | £49.99 |
Amazon Kindle Paperwhite (with special offers) | 13 December (midnight) | 14% | £109.99 | £94.99 |
Amazon Kindle Paperwhite | 13 December (midnight) | 13% | £119.99 | £104.99 |
Amazon Echo 2: Save up to £70 on the new Amazon Echo
As part of the early Christmas deals you can now get the Amazon Echo 2 in Charcoal and Heather Grey for £69.99, down from £89.99. This represents a 22% price drop.
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The new Amazon Echo in Oak, Sandstone, Silver and Walnut finishes retail for £99 each and are on sale for £79.99. What’s more, the Amazon Echo Multi-Room Music feature, which launched earlier this year and lets you target music to a specific Echo device, or a group of devices, via Alexa, has expanded to Spotify.
Amazon Echo Plus: Save £30
In addition to reductions on its Amazon Echo Show and Echo 2, the company has dropped the price of its Echo Plus down from £139.99 to £109.99 – a saving of 21%. This is the same deal Amazon offered during Black Friday. The Echo Plus comes in black, white and silver.
Amazon tablets: Get up to 38% off Amazon’s range of Fire devices
During Black Friday, the Fire 7 Kids tablet was on sale for £69.99 (down from £99.99) while the larger Fire 8 HD Kids was on offer for £89.99. The current deals on these two tablets aren’t quite as good as those offers, but you can now get the 7-inch Kids model for £79.99 and the 8-inch model for £99.99.
The All-New Fire 7 tablet is available for £34.99, for the 8GB version, and £39.99 for the 16GB model, and the Fire 8 HD is on sale for £49.99 (down from £79.99) if you want 16GB, or £69.99 (down from £99.99) for the 32GB model.
Amazon Fire TV Stick: 25% off Amazon’s streamer
The Amazon Fire TV Stick may not be the company’s flagship streamer anymore, since the release of its 4K model, but it’s still one of the best ways to get a smart TV and stream content with ease. It is now available for £29.99 – a saving of £10 or 25%.
The Amazon Fire TV is also on offer, down 21% to £54.99.
Amazon Kindle Paperwhite
The Amazon Kindle Paperwhite only comes in one size, but there are two variations – the Kindle Paperwhite, and the Kindle Paperwhite “with special offers.” You may be forgiven for thinking the latter is the more appealing option but the so-called special offers are basically just adverts so you can get the ereader for slightly cheaper.
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The Kindle Paperwhite on its own is on sale for £104.99, down from £119.99. The Kindle Paperwhite with special offers is £94.99, down from £109.99. Both models come have 6-inch, high-resolution displays with a built-in light and Wi-Fi.
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