Tesco Direct launches closing down sale in bid to shift stock
Last month, Tesco Direct announced that it would be shutting its virtual doors for the last time in July. As trade outfit The Grocer put it, the closure was proof that “you can’t out-Amazon Amazon”, and it’s hard not to see that as the inevitable conclusion. It mimicked the format, right down to selling itself as an online marketplace, about as far removed as the brick and mortar stores as it was possible to be.
While Amazon CEO Jeff Bezos has become the richest man on the planet, with enough surplus cash to buy a $42 million clock and enough change to tinker with space rockets, the Tesco story was ultimately a different one. The closure is an “essential step towards establishing a more sustainable non-food offer and growing our business for the future,” explains Tesco UK’s Charles Wilson.
Direct will fall, but Tesco will maintain an online presence. “We want to offer our customers the ability to buy groceries and non-food products in one place and that’s why we are focusing our investment into one online platform.”
That inevitably means reducing the range of items, and company losses are consumer gains… at least until Amazon has literally no competition left and can begin to turn a profit for investors. But that’s tomorrow’s problem: right now, Tesco Direct is having a clearance sale of everything from furniture to toys.
Delivery on all items is listed as 2-5 days, as the company tries to clear its stock ahead of the upcoming changes.
The range may look a little limited at the moment, but Tesco has promised that new lines will be added regularly, so it’s worth bookmarking the link above and checking back. We’ll be sure to highlight any particularly brilliant tech deals as and when they appear.