Ballmer on Macs: why pay $500 more for a logo?

Steve Ballmer has launched a verbal volley at Macs, claiming they are overpriced and fast going out of favour.

Ballmer on Macs: why pay $500 more for a logo?

Alluding to recent reports that Mac sales are declining, the Microsoft boss claimed consumers had grown tired of paying extra for Apple branding.

“Apple gained about one point, but now I think the tide has really turned back the other direction,” Ballmer said, according to a report on TechFlash.

“The economy is helpful. Paying an extra $500 for a computer in this environment – same piece of hardware – paying $500 more to get a logo on it? I think that’s a more challenging proposition for the average person than it used to be.”

Apple isn’t the only computer manufacturer to be suffering from sloping demand, however. A Gartner report published earlier this month claimed that PC shipments would fall by almost 12% worldwide in 2009, with desktop sales dropping by almost a third.

Apple does, of course, have other eggs in its basket. But when asked whether he owned any of the company’s other products – a sneaky iPod perhaps – the Microsoft boss remained resolute.

“No, none. I don’t, my sons don’t, my wife doesn’t,” Ballmer replied, to laughter from the audience. “You’re talking to a guy, though, whose dad worked for Ford, and once Ford sold Land Rover and Jaguar, we’re selling the cars to get Fords, so you may have a weird outlier in me.”

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