Etsy – How to Change Your Shop Name

Have you grown tired of your shop name on Etsy? Looking for a new way to brand your artistic business?

Whether you sell prints of portrait photography or hand-knit colorful earmuffs, updating your Etsy shop can bring in new customers.

This article will go over changing your shop name as well as tips to keep in mind when choosing a new one.

How to Change Your Shop Name on Etsy

Changing your shop name on Etsy is easy and is done via your Etsy profile in a browser. Here’s how it’s done:

1. Open Etsy and head to your “Shop Manager.”
   
2. Select “Settings” from the menu.
   
3. Find the section labeled “Shop Name” and hit “Change.”
   
4. Type in your new shop name.
   
5. Click “Save Changes.”
   

You can adjust your shop name to anything you like as long as no other Etsy shop is using it already.

Now, all that’s left to do is sit back and wait for some serious success. Note that you can only change your name on Etsy five times. If you want to make edits after this point, you’ll have to send a request to Etsy Support.

Should You Change Your Etsy URL?

When you modify your shop name on Etsy, your shop’s website address will also change. The new URL matches your shop’s new name.

To make things a bit easier for you, Etsy keeps a record of your old names and URLs. If it doesn’t get reused, the old URL will redirect visitors to your new shop URL. This preserves the existing customer base.

Remember that Etsy also allows you to link an existing domain to their store. If you change your name on Etsy, third-party domains won’t get changed. You’ll need to make the necessary adjustments to other names manually.

If you want an Etsy URL that doesn’t have the “Etsy” part of the domain, you’ll need to purchase a domain from a provider such as GoDaddy and set it up so it redirects to your Etsy store. This allows you to set up a broader SEO strategy by incorporating additional keywords that your existing URL doesn’t have.

How to Choose a Shop Name on Etsy

Changing your shop name on Etsy can feel like a massive decision. Here are some tips that should help you settle on a compelling new name.

Subconscious Symbolism

Pay attention to the first things that pop into your mind as you read this section. What words or images inspire or energize you? What perspectives about life do you bring into your art? What captures the essence of your work?

It can help to place your products in front of you and write down three or four key terms that describe them. Scribble down every atmospheric adjective that comes to mind, even if you think there’s no way you’ll use any of it. These words will bring you closer to your philosophy as an artist and the aura you’d like to surround your product with.

A Language of Your Own

Wordplay with your product can be a great way to get your roots across in your work. Your name, your hometown, and the materials that go into your work are all great places to jump off of.

If you publish handcrafted leather journals, reference some of your literary heroes in your product name. If you crochet sweaters for small to midsize dogs, consider an homage to the Yorkshire terrier who inspired your Etsy career.

These are obviously niche examples, but they might get your brain churning. Customers want to buy art with your personality all over it. That starts with the name of the shop itself.

Cultural Resonance

If your product is tied to the place you’re from, think about landmarks and historical figures that make your home famous. Look at the business names in your neighborhood and use those as inspiration.

You have an opportunity to represent where you’re from on your Etsy page, so be proud of what makes your home one-of-a-kind. You don’t want to be too generic, but avoid something so far out there that customers will have no idea what you are selling.

Choosing a shop name on Etsy isn’t easy, but hopefully, these tips give you an edge when dreaming up one cool enough to stand out.

What’s the Point of Etsy Anyway?

Etsy is one of the most popular e-commerce websites that specializes in handmade, vintage, and unique products. The site also offers goods from niche businesses like indie suppliers and mom-and-pop shops.

Whether you’re looking for some kitsch for your kitchen, a hand-made necklace, or a late Mother’s Day present, it’s a great place to shop online. If you’re a creator of any kind, however, it’s an even better place to sell your work.

Should I Be Selling My Art on Etsy?

Everybody dreams of making money from the thing they love doing most. If you’ve got a secret talent for designing custom earrings or just have a spark of entrepreneurial hunger, you’re all set on Etsy.

You can sell anything from clothing and jewelry to ceramics and stationery. People go to Etsy to support small, local creators, so don’t stress if each piece of pottery takes you days to make.

What Else Can You Sell on Etsy?

There are a ton of creative side hustles on Etsy if you have an eye for that sort of thing. Some artists sell digital products like eBooks or prints of their digital art. You can offer ultra-customized services for birthdays and anniversaries, like printed cards and personalized videos.

Some Etsy sellers even offer coaching sessions, painting lessons, and photography shoots. Whatever your hobby is, all it takes is a few minutes of set-up, and you’ve got a new side hustle.

Creative Branding

Don’t worry too hard about your name shop name on Etsy. If your product is outstanding, customers won’t care what name you call it. At the same time, your name should reflect your values and represent the art you put so much time into.

Once you’ve reached a decision, it will feel great to see your hard work and new name embedded in your Etsy web address.

Have you considered selling items on Etsy? What kind of artwork do you make? Let us know what creative shop names you’ve come up with in the comment sections below.