The Best Free Instagram Story Templates

Instagram stories are a vital way to keep your followers engaged with your account or brand. It’s important to ensure that your content looks professional, aesthetically pleasing, and above all, consistent. But you might not have extra funds to hire someone to create amazing story videos.

The Best Free Instagram Story Templates

Instagram story templates are a great way to make spotless, visually appealing, and consistent stories. This article will help you get the most out of free Instagram story templates.

Free Instagram Story Templates Websites

Instagram doesn’t have templates you can use that are particularly inspiring. Luckily, plenty of websites have swooped in to get a piece of Instagram’s enormous audience share and provide templates people can use. Most such websites offer free templates to lure you in and promote premium versions that make you stand out. However, two websites have the best free collections.


Canva is a popular app used for designing ads or social media posts. It has a huge range of awesome professional-looking Instagram story templates to customize. Here is how to use Canva Instagram Templates:

  1. Either create an account or sign in.
  2. Go to Instagram story templates.
  3. At the top, you’ll see selection tabs to search for the ideal Instagram story template. Select a style, theme, topic, color, etc., then find a template you’d like to customize.
  4. Click on a story template you like, and click on “Customize this template.”
  5. In the editor, you can change or add elements to the template, upload pics, add text, and more.
  6. When done, you can either click on “Share” and “Download” to download the file to your computer, or post the story directly to your Instagram account by clicking on the Instagram icon.


Visme has amazing free templates that will make your Instagram stories look beautiful, unique, and out-of-the-box. Choose from a carefully curated selection of templates for influencers or brands that will enhance your storytelling. All templates can be easily edited within their website template editor. Here’s how to find and edit free Visme Instagram story templates:

  1. Go to Visme’s Instagram templates.
  2. Browse through the free Instagram story template options, then select one you like by clicking on “Use template.”
  3. A “Sign up” page will pop up. You can sign up for free.
  4. After you’ve signed up, you’ll be redirected to the site’s in-built template editor.
  5. Edit colors, graphics, photos, and text for your Instagram story template.
  6. When you’re done with editing, click on “Download” at the top of the page, and save the file to your device to upload onto Instagram.

Why Should You Use Instagram Story Templates

Even though Instagram stories are only viewable for 24 hours, it’s important that yours leave a lasting impression. Also, you can save your Instagram stories directly to your highlight reels on your Instagram profile, so they need to look good. If you aren’t confident in the quality of your Instagram story posts, it’s a good idea to start with free Instagram story templates. Here are the main benefits.

Look Professional

Not every Instagram story needs to look professional, especially Instagram stories from personal Instagram accounts. But if you want to take your personal brand or business to the next level, ensuring your Instagram stories have a professional look and feel is vital.

The competition on social media to stay relevant and create memorable content is high, so Instagram users have high expectations. After all, if your stories aren’t fun or unique, someone else’s are.

Also, for business Instagram accounts, it’s important to maintain a particular identity, style, or voice with all of your Instagram stories.

Save Money and Use Less Time

Not everyone has the time or funds to either create or hire a creator for their Instagram stories, especially if you intend to post a story frequently. Using and customizing already created Instagram story templates makes it easy and cost-effective to create compelling Instagram stories.

Make Products or Centerpieces Stand Out

Instagram is all about visual impact. But what if your product or niche isn’t necessarily visually appealing? Most templates have awesome graphics that can make even the most mundane object pop.

Why Put Extra Effort Into Your Instagram Stories

In case you’re wondering why you should go to this extra effort of using templates for your Instagram stories, we’re highlighting some important reasons.

Instagram’s Huge Reach

According to Facebook’s data, around 1.4 billion people use Instagram, with over half a billion stories shared daily on Meta’s story platforms (Facebook, Instagram, Snapchat). Not just that, there are millions of advertisers boosting their brand’s products with sponsored Instagram stories. And it doesn’t look like Instagram will get surpassed soon.

Brand Message

Stories provide a unique way to connect with your audience. Posts allow you to showcase the finished product in all its glory. But stories allow your viewers to get a sneak peek into how you’re doing what you do best. It can assure your potential customers that you’re using high-quality products. Maybe your resident office cat is super fluffy, and you can share that with the world through a story.

This level of personalization sends a unique and relatable brand message that people love. According to Instagram’s statistics, over half of the users follow an Instagram story to the brand’s about page.

While stories are also short and go away after a day, they get seen. Over 86% of users stick to the end of the story, according to Conviva’s research. That’s a staggering number that shows just how much users appreciate relatable, down-to-earth content. To put things into context, consider how many times you’ve skipped a YouTube ad, and it’s easy to see why it makes sense to invest a bit of time into a good Instagram story.

Keep Your Page Clean

Since Instagram stories only last for a day, they won’t clutter up your profile page. You can reserve the page for posts that you want people to go back to, such as product pages or offers.

The FOMO Effect

Another powerful aspect Instagram stories use is the fear of missing out (FOMO). When your profile picture lights up with a colored circle, that means you have posted a story that your users haven’t seen. It can be anything from a behind-the-scenes post to a super sale on glam shoes. People are naturally drawn to that and don’t want to miss a thing from their favorite brands.

Use Instagram Templates to Take the Stress off Your Story Creation

Take the stress of Instagram story creation off yourself, and find and personalize the right Instagram templates for your brand. With free templates, you can achieve excellence without breaking the bank. The rest of your success rests on your determination, innovation, and consistency.

Where do you get your favorite Instagram templates from? Let us know in the comments below.

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