Google is stepping things up for the Rio Olympics
Google is already an essential tool for finding information about the Rio Olympics. “What time does this start?” “Who won that?” “Is raw sewage really that much of a problem?” Now the search giant has announced it will go one step further to bringing Rio into your world, by incorporating Olympics video clips directly into your Google search results and YouTube Watch Cards.
To do this, Google is teaming up with broadcasters from more than 60 countries, including the BBC in the UK, América Móvil in Latin America and NHK in Japan. The idea is that official highlights filmed by these companies will be woven into your Google and YouTube browsing. Presumably ones that relate to the Olympics, not “What does this rash mean?”
The highlight videos are only the tip of the iceberg when it comes to Google’s Olympics coverage. Google’s mobile search app can be set to notify you when there are events and medal wins, and Street View in Google Maps can let you virtually tour Rio’s Olympic stadium – as well as pretty places around the city itself.
The Rio Olympics opening ceremony starts this coming Saturday (6 August).