Google takes on the Microsoft Surface Hub with a $6,000 whiteboard

Google’s hardware push continues. Following the launch of Pixel smartphones and the Google Home personal assistant, the tech giant has now unveiled its latest move into the workplace – a 55in, 4K touchscreen whiteboard.

The high-tech piece of office kit is called the Jamboard, because of course it is. It comes with cloud connectivity, and is designed to work with Google’s G Suite. It will let teams pull up notes and documents from apps such as Docs and Sheets, collating them together into “jams” on the board, which are then automatically saved in Drive. 

More interesting is the opportunity for remote workers to access all of this in real-time on their own devices. This means they’ll be able to watch and contribute to a “jam” even if they’re, say, in another country, or pretending to be sick at home.  

The whiteboard itself works with fingers as well as a stylus, and comes with bunch of tools including sticky notes and drawing tools.

TJ Varghese, product manager for G Suite, said in a blog post that Google is “moving the whiteboard to the cloud”.

Google will be coming against Microsoft for its play on the enterprise market. The latter has been pushing its cloud computing business harder as of late, and also offers its own smart whiteboard – the Surface Hub. The 55in model of that device retails at $9,000, while Google says its Jamboard will cost less than $6,000 when it goes on sale next year.

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