Huawei teams up with the Saatchi gallery to celebrate the selfie
Huawei and the Saatchi Gallery have launched a new exhibition looking at the past, present and future of the selfie.
The exhibition – called From Selfie to Self-Expression – presents a history of the selfie, going back from the old masters to its present day user-generated era, and includes artists as diverse as Van Gogh, Cindy Sherman, Nan Goldin and Tracey Emin.
As part of the exhibition, Huawei has commissioned ten emerging British photographers to create new work using the Huawei P10. This work will be displayed in a gallery dedicated to what Huawei calls “world class smartphone photography.” Commissioned artists include Alma Haser, Christopher Nunn, Hannah Starkey and Matt Stuart.
According to Nigel Hurst, CEO of Saatchi Gallery, “the selfie represents the epitome of contemporary culture’s transition into a highly digitised age, as mobile phone technology has caught up with the camera.” Glory Zhang, CMO of Huawei Consumer Business Group, added that “the smartphone has become a tool of artistic expression. The Selfie Generation is becoming the self expression generation as each of us seeks to explore and share our inner creativity.”
From Selfie to Self-Expression runs from 31 March to 30 May at the Saatchi Gallery in London.