Heave the Iiyama from its packaging and its budget heritage is obvious. Cheap-feeling plastics abound, and the wobbly stand doesn’t inspire a great deal of confidence.

Delta E
Delta E is a figure that represents the difference between the desired colour and the colour displayed onscreen. Below 1.0 is indistinguishable to the human eye; an experienced viewer may notice differences around 3-4. We measure Delta E with a colorimeter before and after calibration.
You’re unlikely to find yourself any more impressed by the OSD. There’s nothing wrong with the range of options, but the controls on the display’s edge are horribly fiddly.
It’s just as well, then, you won’t have to do much fiddling to get the E2710HDSD looking its best. The worst you can say about it is the brightness is set far too high by default. Clocking up 370cd/m2 brightness is impressive, but you’ll want to dial it down for comfort’s sake.
It’s surprisingly capable when it comes to image quality, though. In our technical tests, and with no adjustment at all, it achieved an average Delta E colour difference score of only 2.1, which is very impressive indeed.
Our subjective tests confirmed this. Colours were fairly neutral, with only a slight yellowish tinge evident across our test images, and good black levels rounded things off. It struggled to decipher the myriad vibrant shades of green and blue in our Blu-ray of Avatar, but it still fared better than most budget monitors equipped with TN panels.
Turn your attention to games and you’ll find the Iiyama is equally impressive. There’s no smearing and the average input lag of 24ms is pleasingly low. In fact, the only let-down is an ugly halo of backlight bleed along the panel’s top edge.
The features list is nothing out of the ordinary. There are single DVI and D-SUB inputs at the rear, a feeble pair of speakers, and a two-port USB hub.
But for only £200 exc VAT, the Iiyama ProLite E2710HDSD is a bargain. The combination of its large size, good image quality and a handful of useful features make it a worthy award winner.
Details | |
---|---|
Image quality | 4 |
Main specifications | |
Screen size | 27.0in |
Aspect ratio | 16:9 |
Resolution | 1920 x 1080 |
Screen brightness | 400cd/m2 |
Pixel response time | 5ms |
Contrast ratio | 1,000:1 |
Dynamic contrast ratio | 20,000:1 |
Pixel pitch | 0.311mm |
Horizontal viewing angle | 170 degrees |
Vertical viewing angle | 160 degrees |
Speaker type | 2 |
Speaker power ouput | 2W |
TV tuner | no |
TV tuner type | N/A |
Connections | |
DVI inputs | 1 |
VGA inputs | 1 |
HDMI inputs | 0 |
DisplayPort inputs | 0 |
Scart inputs | 0 |
HDCP support | yes |
Upstream USB ports | 1 |
USB ports (downstream) | 2 |
3.5mm audio input jacks | 1 |
Headphone output | no |
Other audio connectors | N/A |
Accessories supplied | |
Other cables supplied | VGA |
Power consumption | |
Peak power consumption | 44W |
Idle power consumption | 24W |
Image adjustments | |
Brightness control? | yes |
Contrast control? | yes |
Colour temperature settings | Cool, Normal, Warm, sRG, User |
Extra adjustments | Picture modes (Text, Standard, Game, Sports), Eco mode, dynamic contrast, overdrive, OSD position, OSD time-out, manual image adjust, reset, signal select (auto/off) |
Ergonomics | |
Forward tilt angle | 20 degrees |
Backward tilt angle | -3 degrees |
Swivel angle | 0 degrees |
Height adjustment | 0mm |
Pivot (portrait) mode? | no |
Bezel width | 24mm |
Dimensions | |
Dimensions | 644 x 263 x 508mm (WDH) |
Weight | 8.800kg |
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