Iiyama ProLite E2710HDSD review

Price when reviewed

Heave the Iiyama from its packaging and its budget heritage is obvious. Cheap-feeling plastics abound, and the wobbly stand doesn’t inspire a great deal of confidence.

Iiyama ProLite E2710HDSD review

Delta E

Delta E is a figure that represents the difference between the desired colour and the colour displayed onscreen. Below 1.0 is indistinguishable to the human eye; an experienced viewer may notice differences around 3-4. We measure Delta E with a colorimeter before and after calibration.

You’re unlikely to find yourself any more impressed by the OSD. There’s nothing wrong with the range of options, but the controls on the display’s edge are horribly fiddly.

It’s just as well, then, you won’t have to do much fiddling to get the E2710HDSD looking its best. The worst you can say about it is the brightness is set far too high by default. Clocking up 370cd/m2 brightness is impressive, but you’ll want to dial it down for comfort’s sake.

It’s surprisingly capable when it comes to image quality, though. In our technical tests, and with no adjustment at all, it achieved an average Delta E colour difference score of only 2.1, which is very impressive indeed.

Iiyama ProLite E2710HDSD

Our subjective tests confirmed this. Colours were fairly neutral, with only a slight yellowish tinge evident across our test images, and good black levels rounded things off. It struggled to decipher the myriad vibrant shades of green and blue in our Blu-ray of Avatar, but it still fared better than most budget monitors equipped with TN panels.

Turn your attention to games and you’ll find the Iiyama is equally impressive. There’s no smearing and the average input lag of 24ms is pleasingly low. In fact, the only let-down is an ugly halo of backlight bleed along the panel’s top edge.

The features list is nothing out of the ordinary. There are single DVI and D-SUB inputs at the rear, a feeble pair of speakers, and a two-port USB hub.

But for only £200 exc VAT, the Iiyama ProLite E2710HDSD is a bargain. The combination of its large size, good image quality and a handful of useful features make it a worthy award winner.


Image quality4

Main specifications

Screen size27.0in
Aspect ratio16:9
Resolution1920 x 1080
Screen brightness400cd/m2
Pixel response time5ms
Contrast ratio1,000:1
Dynamic contrast ratio20,000:1
Pixel pitch0.311mm
Horizontal viewing angle170 degrees
Vertical viewing angle160 degrees
Speaker type2
Speaker power ouput2W
TV tunerno
TV tuner typeN/A


DVI inputs1
VGA inputs1
HDMI inputs0
DisplayPort inputs0
Scart inputs0
HDCP supportyes
Upstream USB ports1
USB ports (downstream)2
3.5mm audio input jacks1
Headphone outputno
Other audio connectorsN/A

Accessories supplied

Other cables suppliedVGA

Power consumption

Peak power consumption44W
Idle power consumption24W

Image adjustments

Brightness control?yes
Contrast control?yes
Colour temperature settingsCool, Normal, Warm, sRG, User
Extra adjustmentsPicture modes (Text, Standard, Game, Sports), Eco mode, dynamic contrast, overdrive, OSD position, OSD time-out, manual image adjust, reset, signal select (auto/off)


Forward tilt angle20 degrees
Backward tilt angle-3 degrees
Swivel angle0 degrees
Height adjustment0mm
Pivot (portrait) mode?no
Bezel width24mm


Dimensions644 x 263 x 508mm (WDH)

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