When it launched last year, Microsoft raised a few eyebrows by announcing that Windows 10 would be free to anyone with copies of Windows 7 and 8 already on their systems. The reasoning behind the move was pretty transparent: get a solid market share on Windows 10, rather than have consumers split between different versions of Windows.
To that end, Microsoft has been pretty aggressive in its attempts to get people to upgrade to its latest operating system, regularly pushing out reminders… sometimes at the most inopportune of times as this TV weather presenter found out:
https://youtube.com/watch?v=IfntRXYusI0
Microsoft has always claimed this is a temporary offer, but has been vague about just how temporary they mean. Now they’ve offered some clarity, announcing that Windows 10 will cease to be free from July 29.
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The most interesting point of the blog post comes at the end, when Microsoft revealed the price. After July 29, Windows 10 will cost $119 to buy. That’s just over £80 in our money, though that is, of course, a quick conversion unconfirmed by Microsoft.
It will be interesting to see how much the install base jumps now last orders has been called on the free upgrade period. Clearly some people – including the weather presenter above – are holding out. Will this sway them?
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