Ballmer: we could beat Google

Microsoft chief Steve Ballmer claims that Bing could surpass Google – but it will take time and a lot of work.

Ballmer: we could beat Google

“The number one thing that Google benefits from in search is that they did it right, first,” said Ballmer, speaking at this week’s Search Marketing Expo Conference in California.

I think a fair degree of realism is required about where the current state of affairs is… we got a lot of work to do… Can we do it? Yes we can

“We’re very focused on our long-term goals. There is opportunity for a number of game changers and one of the things we have decided is really important is to be in the game and having a positive momentum and making real progress with a differentiated point of view. We’ll get there.”

When asked if Bing could one day overtake Google, Ballmer replied: “I think a fair degree of realism is required about where the current state of affairs is… we got a lot of work to do… Can we do it? Yes we can.”

Ballmer also highlighted several areas where Bing was looking to grow, including mobile and social networking. “We think there’s a lot of innovation [possible] on the business side,” he added.

Microsoft and Google have increasingly come into direct competition over the past few years, with Bing’s launch into the search engine market and Google’s Chrome browser and Chrome OS taking on the established might of IE and Windows.

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