Apple snaps up Intrinsity in shopping spree

Apple has confirmed its acquisition of chip designer Intrinsity, the company reportedly behind the iPad’s processor.

Apple snaps up Intrinsity in shopping spree

Apple declined to say how much it paid for the chipmaker, but analysts’ reports peg the figure at $120 million. Intrinsity is the second chipmaker purchased by Apple in two years starting with P.A. Semi, which it bought for $278 million in 2008.

The two companies were reportedly behind the ARM-based 1GHz Apple A4 processor, which powers the iPad.

The company’s been on something of a shopping spree of late, with sources claiming it has also acquired Siri, which develops a productivity and geolocation app that responds to voice commands and is available for free through the iTunes App Store.

Among its other acquisitions, Apple has purchased map API maker PlaceBase in October, music site LaLa in December, and mobile-advertising company Quattro Wireless in January for $275 million.

The acquisitions come ahead of this summer’s expected launch of the iPhone 4. Apple sold about 8.75 million of the smartphones in the most recent quarter.

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