Yahoo ads take swing at Google
Yahoo has taken aim at Google as part of its latest advertising campaign, as the company becomes more aggressive in its attempts to revive growth.
The advertisement – part of a $100 million advertising campaign – begins with an image of a sparse white web site with an empty box in the middle that looks remarkably like the Google home page. A voice-over in the ad says “When you look at this home page, nothing looks back at you. You come to this place so you can leave.”
at Yahoo we’ve got a different idea. Your homepage isn’t blank, or anonymous, it doesn’t hustle you out of the door
“Well at Yahoo we’ve got a different idea. Your homepage isn’t blank, or anonymous, it doesn’t hustle you out of the door.”
According to Yahoo, the ads are part of a campaign that will focus more on its array of online websites devoted to sports and news.
Since the campaign began in September, Yahoo has seen the number of unique visitors to its various sites decline 2.6% to 155.6 million in April and total page views on its properties decline 11.4% in the US, according to comScore.
Google, Microsoft Corp and Facebook all posted increases in visitors and page views during the same period, comScore said.
Yahoo chief executive Carol Bartz has defended the campaign, claiming it has proven successful in many overseas markets, though she admitted it had struggled in the United States.