Competition watchdog to probe Apple ad tactics

The US Federal Trade Commission (FTC) is preparing to review allegations that Apple is engaging in anti-competitive tactics to restrict rivals in the mobile advertising market, according to a report by Bloomberg.

Competition watchdog to probe Apple ad tactics

The FTC and US Justice Department have been discussing which agency should conduct the investigation, the news service claimed quoting unnamed sources, and have decided that the FTC should proceed.

The move comes after Apple made changes to its developer agreement that sparked protests from Google, with the search giant alleging the new rules would restrict competition in the mobile advertising market.

As written, Apple’s new developer agreement appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications, such as location.

Regulators are expected to see whether the changes could lead to reduced competition and damage consumers in the growing market for ads on mobile devices.

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