Microsoft has urged developers to get working on apps for Windows Phone 7, after releasing the toolset beta and preview handsets.
“With the beta release of the tools, developers can build apps with a ‘ship it’ mentality,” said Windows communications manager Brandon LeBlanc in a blog post. “It’s time to get serious about building the actual apps and games for Windows Phone 7 that consumers will be looking for starting this holiday season.”
We missed a generation with Windows Mobile
He said that test handsets would start shipping to developers on 19 July. “We made a promise last month that we would be getting pre-production preview devices to developers this month. We are keeping that promise,” he said.
He warned that Microsoft will not be able to meet all the demand for test devices. “We are planning to set up deploy and test labs in major cities to make it a little easier for everyone who wants to have access to a preview phone to have it.”
Missed a generation
Microsoft CEO Steve Ballmer admitted yesterday that previous versions of Windows Mobile weren’t as good as they should have been, but promised better from Windows Phone 7.
“On the phone side, we missed a generation with Windows Mobile,” he told attendees of Microsoft’s Worldwide Partner Conference. “We really did miss almost a release cycle, but Windows Phone 7, which we had a chance to debut at the Mobile World Congress earlier this year, has received really quite remarkable reviews.”
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