Twitter is introducing a re-engineered version of the microblogging service, promising a faster, richer experience to be rolled out over the coming weeks.
The company is hoping to turn the 145 million-user service from a short information burst into more of a news stream, with the ability to embed video and pictures in tweets and make each tweet more interactive.
The most obvious sign of the revamp is a fresh design, with the familiar timeline of tweets moved over to the left to make space for pop-out panels, where details and rich content of each tweet are displayed.
The details will include related content, geotags to shows where tweets were sent from, mini-profiles and any associated rich media.
According to Twitter, the company will embed photos and videos through partnerships with companies such as Flickr, TwitPic, Vimeo and YouTube.
The idea of getting more casual users onto the site will appeal to advertisers, which Twitter has recently been courting as it looks to reposition itself as a rival to mainstream media outlets.
“You don’t need to tweet. Twitter can be great just as a way to get information,” said Twitter co-founder Evan Williams at the launch.
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