Simply Tap unveils shopping by text
Tech retailers have unveiled plans for a new mobile shopping platform, that would let users buy with a text message.
Simply Tap will let users order any item directly through their handset, via an app or text message, by entering a product code.
To start, customers register their payment and delivery details. Then, when they see a product they want – either in store, online or in an advert – they type in the product code to immediately order it.
The system will be protected by a PIN for security, but Simply Tap has yet to get back to us with how it would work over SMS.
Despite the name, Simply Tap doesn’t use Near Field Communications, nor does it make use of handset support for QR codes or barcode scanners.
A spokeswoman said all three were “in the tech pipeline” as potential features, but said Simply Tap wanted to launch with the most “mainstream” system.
At launch, the only app is for the iPhone, but the spokeswoman said apps for all platforms, including RIM, Windows and Android, were in the works.
The platform is the first product from Mobile Money Network, a joint venture between mobile payments firm Monitise, Best Buy Europe and Carphone Warehouse.
The group said it was in “discussions” to roll-out Simply Tap at 17 of the top 20 high-street retailers, with an expected launch before the end of summer.