Android facing struggle in sales battle with iPad
Android tablet makers will struggle to supplant the Apple iPad’s leading position because of high prices and weak user interfaces, according to research firm Gartner.
The company’s figures say tablet sales are expected to total 63.6 million units this year, but despite a slew of tablets released from Android partners such as Samsung and major players such as RIM, Apple is on target to take three quarters of the market.
Gartner said the company’s multiple competitors would struggle for the foreseeable future, with Apple taking a 73.4% share this year, and still accounting for more than half the market by 2014.
“This is because Apple delivers a superior and unified user experience across its hardware, software and services,” said Carolina Milanesi, research vice president at Gartner.
Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications
“Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies, such as memory and screen,” she said.
“So far, Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications.”
The company also predicted that despite a tablet focus in Windows 8, Microsoft would still feature on only 10% of tablets by 2015, claiming the “late arrival might limit its appeal, especially to consumers, as Apple and Android will be more entrenched by then”.
The research echoes similar figures from IDC released this week that gave Apple a 68% market share.