Facebook adds music and TV, tracks users’ timelines
Facebook has unveiled new ways for users to listen to music and watch TV without leaving the site.
The features, which Facebook unveiled at its annual f8 developers’ conference in San Francisco, will vastly expand the types of activities that users of the social-networking service can notify their friends about, from the news articles they read to the title of each song they listen to throughout the day.
Facebook users will also be able to listen along to whatever song a friend is listening to, provided they both subscribe to the supported third-party streaming music services, such as Spotify.
The media push comes as Facebook faces fresh competition from Google, which in June launched a rival social-networking service, Google+. In recent weeks, Facebook, which counts more than 750 million users, has rolled out a bevy of changes to its service.
The key to making the music business work isn’t trying to block you from listening to songs you haven’t bought
“Facebook is positioning itself as not just your social graph online, but your life online,” said Forrester Research analyst Sean Corcoran.
“These changes not only help trump rival Google but will open up new opportunities,” he said. “But concerns around privacy and immaturity in how to do these things effectively will make it a slow go.”
Zuckerberg said the music companies partnering with Facebook, including Rhapsody and Turntable.fm, were reinventing the music industry and the business models that underlie the industry.
“They believe that the key to making the music business work isn’t trying to block you from listening to songs you haven’t bought,” said Zuckerberg.
“It’s trying to help you discover so many songs that you end up buying even more content than you ever would have otherwise,” he said.
Joining Zuckerberg on stage was Netflix chief executive and Facebook board member Reed Hastings, who said he was excited to offer tighter integration with Facebook but did not give details.
For Facebook, a deeper integration of music, movies and other media into its service makes it more likely that users will spend more time on its site, enabling the company to generate more advertising dollars.
The company, which generated $1.6 billion in revenue in the first six months of 2011 according to a source familiar with the matter, is being closely watched by investors hoping for an initial public stock offering next year.
Facebook also introduced an overhaul of users’ personal profiles on Thursday which arranges past photos and other information into a rich, magazine-like layout. Dubbed “Timeline,” the new profile serves as a sort of diary of a person’s life, organised by each year they’ve been on Facebook.
With Thursday’s new features, Facebook users will have new ways to flag content beyond the now familiar “like” button which people click to endorse various items on the web, from news articles to running shoes.
Software developers whose services connect with Facebook will be able to customise the types of notifications that are broadcast to a Facebook user’s friends, with terms like “watched” a video, “read” an article or even “ate” a certain dish. All that extra information could be a boon for advertisers.