The UK’s ads watchdog is deciding whether to launch an inquiry into Apple’s marketing of its latest iPad as 4G capable.
The move follows what some customers said were misleading claims about the new iPad’s ability to access 4G networks, which are not yet available in the country.
“We have received 24 complaints about claims on Apple’s website about 4G on the iPad,” a spokesman for the Advertising Standards Authority said. “We are assessing whether there are grounds for investigation.”
Apple has come up against a similar problem in Australia, whose consumer watchdog took legal action last month to ensure the company makes consumers aware that its latest version of the hand-held computer cannot connect to 4G in Australia, prompting Apple to offer refunds to all affected buyers in the country.
Ofcom is set to auction 4G spectrum at the end of the year, allowing mobile operators to start offering next-gen mobile broadband, but Everything Everywhere is hoping to roll out services sooner.
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