Virgin matches Sky Go with mobile TV apps
Virgin media has launched a web streaming service and app that gives customers access to their TV subscription when they are away from home.
The TV Anywhere service allows Virgin subscribers access to all the channels covered in their TV subscription, either by streaming across the web through a browser or via a specialist app. The service is similar to the Sky Go offering from its chief rival.
The “Anywhere” name is something of a misnomer as 3G streaming isn’t supported and web streaming is only available within the UK.
It’s the second big mobile push from Virgin, which earlier this week launched a service giving mobile users access to their landline minutes over Wi-Fi.
Forty five channels will be available from launch over the web, with restrictions on Sky channels on the app, and there are also On Demand channels including Sky Movies for subscribers to those channels.
The app is only available to Virgin’s Tivo customers, which the company says represent about a third of its TV customers, but the web access is open to anyone with an account. Two devices can be linked to any account, which is the same restriction applied to Sky Go.
The On Demand services are also only available through the web as opposed to via the app and at launch.
Only Apple’s iOS devices are supported, with plans to extend the reach to Android next year.