Google unveiled its much expected streaming music service, called “Google Play Music: All Access”.
Google Play Music: All Access is available immediately in the US, for $10 a month – on par with premium versions of rival streaming service Spotify.
Speaking at the company’s I/O conference, engineering director Chris Yerga revealed that the service builds off Google’s existing locker service, offering “millions and millions” of tracks to be played alongside your own collection.
While music can be played on-demand, the key feature appears to be recommendations, using the “power of Google to surface music we know you’re going to love”, with the service creating personalised “never-ending” playlists for users.
If you don’t like a track that’s queued, swipe it off-screen to delete it. Radio playlists can also be reordered on the fly, which Yerga referred to as “radio without rules”.
There will be versions for smartphones, tablets and web browsers. It’s available immediately, for $10 a month with a 30-day free trial; sign up by the end of June, and it will cost $8 a month.
While the All Access service launches in the US initially, Google said it would be available in other countries soon.
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