Amazon sets £10 minimum for free delivery

Amazon has pulled its free delivery option for some products, meaning customers now have to spend a minimum of £10 to qualify for the service.

Amazon sets £10 minimum for free delivery

Previously, UK customers buying any item directly from Amazon could opt for the free Super Saver delivery. Choosing Super Saver generally means items arrive more slowly than with the paid-for delivery options.

Now shoppers have to ensure their purchases tot up to the required amount before they qualify for free delivery – depending on what they’re buying.

Any order that includes books, CDs, DVDs and Blu-rays, music, games or software will still qualify for Super Saver delivery, with no minimum spend requirement. Buying other types of products, such as DIY tools, toys or make-up, means customers will have to meet the minimum spend threshold.

Adding an eligible product to the order means customers will still qualify for the free option.

Amazon claims the change will affect a small number of users and allow it to offer customers a “significantly expanded” range of cheaper products.

The changes bring Amazon’s UK service in line with its international outlets – for example, customers shopping in the US must rack up $25 in purchases, if not buying products eligible for free delivery.

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