Apple devices “don’t get viruses”, if you believe the hype. But with many iPhone fans treating a free U2 album that was automatically inserted into their music library as if it were malware, Apple has decided to release a removal tool.
Apple’s seeming act of generosity in giving every iTunes user a free copy of U2’s Songs of Innocence, to coincide with the launch of the iPhone 6, has backfired in spectacular fashion.
The company has suffered days of negative publicity, with many users furious that the album was added to their device without permission.
Now, Apple is in full retreat, offering customers a chance to remove all trace of Bono and the band from their iTunes library.
“If you would like U2’s Songs of Innocence removed from your iTunes music library and iTunes purchases, you can choose to have it removed,” says a message on the page containing the U2 album removal tool.
“Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase. If you later decide you want the album, you will need to get it again. The album is free to everyone until October 13, 2014 and will be available for purchase after that date.”
Apple is clearly hoping the War will be over by October, having once looked like it was Stuck In A Moment You Can’t Get Out of.
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