Virgin Media will begin rolling out 100Mbits/sec broadband across its network by the end of the year.
The company confirmed the speeds will be available to all customers on its cable network, though it would not reveal prices. “We’ll have something to say on that closer to the rollout,” a spokesperson said.
The increased speed comes courtesy of Virgin’s DOCSIS 3 network, which is currently delivering speeds of up to 200Mbits/sec as part of a trial in Ashford, Kent.
Virgin intends to extend this trial to Coventry, where it will “focus on future technologies and applications, such as home teleconferencing and downloading HD programmes on-demand, which are likely to require fast speeds,” a statement from the company revealed.
Virgin believes its DOCSIS 3 network is capable of reaching 400Mbits/sec.
The news piles further pressure on BT, which is in the midst of its own fibre rollout. The majority of BT’s fibre lines will be up to 40Mbits/sec fibre-to-the-cabinet (FTTC) connections, although as many as 25% of the connections may now deliver fibre-to-the-premises (FTTP) speeds of 100Mbit/sec.
Yesterday, sewer fibre firm, Fibrecity, announced the launch of its 100Mbits/sec broadband lines in Bournemouth, which are capable of bursting at speeds of up to 1Gbit/sec.
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