UK SMBs can now buy ads on Twitter
Twitter has introduced self-serve ads for small- and medium-sized businesses in the UK, marking one of its first moves to expand revenue as a publicly listed company.
Businesses in the United Kingdom, Ireland and Canada will be able to buy “promoted” ads that can be shown to targeted Twitter users beginning this week, the company said.
“If you can Tweet, you can advertise on Twitter — all you need is a Twitter account and a credit card,” the company said. “You’re in control of your ads, the audience you want to reach, and of course your budget.
Twitter held a successful initial public offering last week that raised $1.8 billion. Its stock price has since soared, implying a market capitalisation of more than $24 billion.
Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands. But analysts believe it has the potential to greatly boost sales by letting smaller businesses buy automated ads without the help of Twitter salespeople.
Google, for instance, became an online advertising powerhouse by automating its ad-buying capabilities for small- and medium-sized business.
Twitter gave US businesses early access to the self-serve program earlier this year. The company has said it intends to eventually roll out the program around the world.
Analysts expect Twitter to make more than $1.1 billion in 2014 revenue, according to Thomson Reuters data.