BlackBerry CEO says not selling off phones “any time soon”
BlackBerry would consider exiting its handset business if it remains unprofitable, according to the company’s CEO – although he has since disputed the comments.
“If I cannot make money on handsets, I will not be in the handset business,” John Chen said in an interview with Reuters, adding that the time-frame for such a decision was short. He would not be more specific, but said it should be possible to make money off as few as ten million handsets a year.
At its peak, BlackBerry shipped 52.3 million devices in fiscal 2011, while it recorded revenue on fewer than two million last quarter.
Maybe the prior management had the luxury to bet the world would come to it. I don’t have the luxury at all
However, Chen – who took over the struggling firm last year – has since said the comments were taken “out of context”.
“I want to assure you that I have no intention of selling off or abandoning this business any time soon,” Chen said in a blog post.
“BlackBerry is not a handset-only company,” he added. “We offer an end-to-end solution and devices are an important part of that equation.”
He added: “We will do everything in our power to continue to rebuild this business and deliver devices with the iconic keyboard and other features that you have come to expect from this brand... We have not given up and we are not leaving the Devices business.”
Chen said BlackBerry was also looking to invest in or team up with other companies in regulated industries such as healthcare, and financial and legal services, all of which require highly secure communications.
The chief executive said small acquisitions to strengthen BlackBerry’s network security offerings were also possible. “We are building an engineering team on the service side that is focused on security. We are building an engineering team on the device side that is focused on security. We will do some partnerships and we will probably, potentially do an M&A on security.”
He said security had become more important to businesses and government since the revelations about US surveillance made by former National Security Agency contractor Edward Snowden.
In a wide-ranging interview in New York, Chen acknowledged past management mistakes and said he had a long-term strategy to complement the short-term goals of staying afloat and stemming customer defections.
“You have to live short term. Maybe the prior management had the luxury to bet the world would come to it. I don’t have the luxury at all. I’m losing money and burning cash.”
In March, the embattled smartphone maker reported a quarterly net loss of $423 million and a 64% drop in its revenues, underscoring the magnitude of the challenge Chen faces in turning around the company.
Chen said BlackBerry remained on track to be cash-flow positive by the end of the current fiscal year, which runs to the end of February 2015, and to return to profit some time in the fiscal year after that.
Chen said his long-term plans for BlackBerry included competing in the burgeoning business of connecting all manner of devices, from kitchen appliances to automotive consoles to smartphones.
Chen said he was not sure how long it would take for the “machine-to-machine” or “M2M” world to become a mainstream business, but he said he was sure that was coming.
“We are not only interested in managing BlackBerry devices. We are interested in managing all devices that you would like to speak to each other,” he said. “To achieve our dream of being a major player in M2M requires more partnerships with others,” including telecom companies eager to participate.
Chen, viewed by tech industry insiders as a turnaround artist, wants BlackBerry to zero in on its core base of corporate and government clients, and on its services arm, which secures mobile devices on the internal networks of big clients.
Chen was credited with turning around Sybase in the late 1990s. Sybase, an enterprise software company, was eventually acquired by SAP AG in 2010.
BlackBerry has laid off about 9,500 employees, or more than half its workforce over the past three years, as it has rushed to cut costs in the face of mounting losses. The company, a one-time pioneer in the smartphone arena, has seen its fortunes fade dramatically within a span of less than five years.
BlackBerry, which boasted a global smartphone market share of roughly 20% back in 2009, has since seen that share shrink to less than 2% as of the end of 2013.
Chen, who joined BlackBerry after it was unable to find a buyer in a sale process last year, said he was not fazed by recent acquisitions of companies offering similar services, such as Facebook’s $19 billion purchase of mobile messaging service Whatsapp.
“We are not going to go up against Whatsapp. We are going to be more focused on secure communications, secure messaging,” he said of BlackBerry’s BBM platform.
Chen said he was determined not to lose focus on the corporate and other customers that helped it build its global reach in the first place, and would not be tempted back into the much larger but more fickle consumer smartphone race.
“We are not going to spend any more money to maintain the latest version of Angry Birds,” Chen said.
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