HP to make ‘Web 2.0 printing’ easier

HP is to unveil a host of new web applications, which it claims will make printing from user generated content and social media websites easier.

HP to make 'Web 2.0 printing' easier

The company claims that 48% of web printing occurs at home, but many consumer-oriented sites, including travel websites, ‘have limited or non-existent printing capabilities.’

HP is working with map providers ViaMichelin and blogging specialists SixApart to create home and business applications capable of printing user generated content from blogs, forums and interactive sites.

Among the features planned are web printing buttons for bloggers, applications allowing users to choose which forum content they wish to print, and enhanced print speeds at lower costs.

HP has described the venture as its foray into Web 2.0 printing, and hopes to secure a major share of the internet’s 53 trillion printed pages by 2010 – a market that it values at around $296bn.

A spokesman for HP said: “There are huge opportunities for growth here, 49 trillion pages were printed worldwide last year. That figures is set to grow immensely, and as users embrace user generated content more and more, they need applications more tailored for their personal needs.”

Vyomesh Joshi, executive vice president of HP’s imaging and printing group, added: “In today’s world of mashed media – words, pictures, video, songs – the question becomes, how will people publish this content? This vision centres on empowering our customers to create and consume their content, their way.”

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