Lenovo is loosening its dependency on native China by making good progress in the European market, according to the company’s latest financial figures.
In the past quarter the company has seen a 15% worldwide growth in sales, while in Europe, the Middle East and Africa the improvement reached nearly 20%.
This sales boost managed to create a $204 million profit for the manufacturer. Although over half of this is still due to China, a quarter is now provided by the EMEA markets.
As well as continuing growth in Europe, Lenovo has its sights set on emerging markets such as Brazil, Russia and Mexico. The company aims to continue its practice of decentralisation. “We don’t want to have one headquarters location, we want to run our company in this day and age in a different way,” says Milko van Duijl, president of Lenovo EMEA. “There is not one hour in the 24 hours when we don’t have people up.”
The company is investing in new offices in Scotland, as well as a desktop manufacturing plant in Poland that will supply up to five million machines per year. “As a company we are better positioned than our competition in terms of geographical spread,” van Duijl adds.
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