Intel digs deep for multimillion dollar chip push

Intel is gearing up the marketing spend for its next-generation Centrino platform, codenamed ‘Napa’, its foray into dual-core notebook processing.

Intel is preparing to put up to $300 million into the promotion of the dual-core platform, reports Digitimes, citing sources in the Taiwan notebook industry.

It would match Intel’s initial big push for Centrino, back in 2003 – Intel spreads the Centrino message . This multi-million dollar campaign was larger than the total spent introducing the Pentium 4 processor, the previous highest launch to date.

Of course, a large part of the initial Centrino ‘message’ was the idea of a platform consisting of specific Intel components, in this case processor, chipset and IEEE 802.11 wireless networking support. The success of Centrino has since encouraged Intel to follow a platform strategy in areas other than notebook computing.

Napa will consist of the ‘Yonah’ processor, the ‘Calistoga’ Mobile Intel 945 Express Chipset, and the Intel PRO/Wireless 3945ABG support. It was showcased at the recent Intel Developer Forum – IDF, Fall 2005: Intel unveils dual-core mobile CPU

Notebooks based on Napa are not expected to appear, however, until the autumn of 2006.

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