Asus strikes UK shores with LCD panels

Asus is entering the UK LCD monitor market with four new 17in models.

Asus strikes UK shores with LCD panels

To make its mark in what is already a crowded space, the company is offering a 1 year ‘ZBD’ (Zero Bright Dot) returns policy. What this means is that if a single defective pixel is found on the panel within one year, a replacement will be issued.

‘It’s a strong statement, especially when you consider all of our competitors are offering only 1-3 months ZBD policy’, said Asus UK Product Manager for LCDs, Hiten Desai.

The models are: MM17D (£153 ex VAT), MM17T (£164 ex VAT), PM17TE (£182 ex VAT, available before end of November) and PM17TU (£199 ex VAT). All of them, except the entry-level MM17D, have built-in speakers. All models have a response time of 8ms, except the high-end PM17TU, which has a response time of just 3ms.

All have a resolution of 1,280 x 1,024 and a 600:1 contrast ratio, but while those in the MM series have horizontal and vertical viewing angles of 130 and 150 and a brightness of 400cd/m, the PM series have horizontal and vertical viewing angles of 140 and 130 and a brightness of 500cd/m.

The company also includes a 3-year collect-and-return warranty for the monitors, featuring Asus’ proprietary ‘Splendid Technology’, which it claims improves picture and colour quality according to screen output. A DVI cable and D-Sub cable are bundled in the package.

More info on the new Asus range can be found at

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