Putting its boardroom woes to one side, HP has announced that it has bought VoodooPC, the manufacturer high-performance and customised gaming computer systems.
The move echoes a similar acquisition by arch rival Dell who bought games machine builder Alienware earlier this year.
VoodooPC was founded in 1991 and based in Calgary, Alberta, Canada. The company has made a name for itself in building leading-edge – albeit expensive – gaming and customised PCs for the enthusiast market. However, as with the Dell acquisition, there are bound to be howls from the fan base accusing the company of selling out to one of the majors.
Mindful of this, HP will be mirroring Dell’s strategy with Alienware. The IT giant will form a separate business unit within its Personal Systems Group focused on the gaming industry. The company expects to maintain VoodooPC’s current distribution model and brand name along with its marketing, sales, support and development operations. VoodooPC’s former owners Rahul and Ravi Sood become chief technologist and director of strategy and marketing respectively.
The acquisition is expected to be finalised by November. The terms of the deal were not disclosed.
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