HP unveils dozens of stylish new products

HP today announced a slew of new products, claiming they herald a unique fashion-orientated approach to IT design. Although the new products ranged from consumer PCs to high-definition TVs to iPAQs, HP promised an underlying theme of “enduringly elegant design for consumers to IT professionals”.

To emphasise this point, the launch took place on the eve of New York’s Fashion Week, with tennis star Serena Williams adding extra glamour with a guest appearance.

Appropriately enough, the pick of the new releases was a server: HP’s stylish HP MediaSmart Server to be precise. “This is an always-on device that supports up to 10 PCs and notebooks around your home,” says John Orcutt, vice president of HP’s Managed Home Business.

“Businesses migrated from a non-server to a server environment, and it’s really time for a home server to do the same,” he adds.

The server will cost $599 in its 500GB incarnation, and is expected to be released in the UK by the end of the year. Other releases included five new iPAQs and a slew of business notebooks and PCs.

But HP saved its biggest surprise until last, courtesy of the Blackbird 002. Designed by a team of gaming enthusiasts within HP and VoodooPC engineers, it’s built with upgraders in mind. Click here for our preview.

With each machine being personalised for the buyer at the time of purchase, it backs up the opening remarks of Todd Bradley, executive vice president of HP’s Personal Systems Group: “The computer is personal again is more than just marketing for us. It’s a promise to our customers.”

For a full rundown of the new products, visit HP’s website.

For our preview of the five new iPAQs announced today, click here.

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