BT has named its future TV offering as BT Vision, a service that will combine digital terrestrial TV with on-demand film, TV and music.
Due to be launched in the autumn, BT has also announced further details of the service, including a deal with the TV production company Endemol to license and develop interactive content for BT Vision, and an agreement with the Cartoon Network to license some of its programming, such as the Powerpuff Girls and Dexter’s Laboratory.
BT Vision will be available nationwide and be not restricted to metropolitan areas, stated BT’s chief executive of TV Services, Dan Marks.
‘Our choice of the name BT Vision encapsulates the qualities needed to make this offering successful and underpins how important our next generation TV will be in the converged world,’ said Marks.
Those who want to be first in line for the new service can register their interest at www.bt.com/btvision.
Underpinning the new service will be the ‘BT Hub’. This device, says BT, is at the heart of BT’s strategy for the digital home, allowing wireless networking for multiple PCs and laptops and up to five simultaneous calls to be made using VoIP.
In the widest sense, underpinning the Hubs will be BT’s next-generation telecommunications network, dubbed 21CN (’21st Century Network’).
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