Ex Disney chief unveils designs on Web TV with new service

Think Web TV and you are most likely to think of the likes of Joost and streamed content from established broadcasters. Former Disney CEO Michael Eisner, however, is planning a new studio to provide high-quality content specifically for the Web.

Ex Disney chief unveils designs on Web TV with new service

Eisner’s investment firm, The Tornante, will announce the formation of the studio, Vuguru, reports USA Today.

‘There’s a new distribution platform that’s going to be ubiquitous, and that’s clearly broadband,’ the newspaper quotes Eisner. While the likes of YouTube have ‘won the short-term sprint’ to reach audiences, ‘winning the marathon will be professionally produced, emotionally driven story content.’

The first show will reportedly be a serialised mystery, Prom Queen, which will be co-produced with production company Big Fantastic. It will appear over 80 days, from 2 April. The daily installments will apparently last 90 seconds and as well as running on Vuguru.com will appear on the show’s dedicated site, promqueen.tv. Content will also be made available to YouTube.

‘Vuguru will have certain standards,’ insists Eisner. ‘Promqueen.tv will be PG-13 or less aggressive. Advertisers will know that this is not a place where they will be embarrassed.’

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