Use the Web better, charities told
When using the Web to reach a bigger audience, charities have been told to look to the Sheffield group Arctic Monkeys for inspiration.
At a conference hosted by the Charity Commission, non-profit organisations are learning how to use social networking, blogs, user-generated content, broadband TV and other online innovations to get their message out.
‘We are entering an age of participative media where anybody with access to a computer has the potential to contribute in a unique and valuable way,’ said Dame Suzi Leather, chair of the Charity Commission. ‘The challenge for charities is to harness this potential and channel it into genuine social change and community action on the ground.’
‘The public are rightly demanding more say than ever before in how they interact with government, the media and civil society,’ Miliband said. ‘As expectations rise, it is increasingly important that government and the media come together with the third sector to answer the challenge of how to increase opportunities for public participation.’